Yatai Japanese restaurant closes
14/01/11 18:22 Filed in: Blog
The Japanese restaurant Yatai closed its doors on Christmas Eve.
Yatai had returned to the Skene Street premises where it started, following a short time as the flagship restaurant in the Bauhaus Hotel on Justice Mill Lane, near Union Street.
Latterly there seemed to be some confusion about the Yatai website. Instead of promoting the yatai name, the yatai.co.uk website was sending traffic to a website not bearing its name, but called nosushi.co.uk
In an era when branding and web promotion are so important for any business in a difficult economic climate, that seemed more than a little bizarre.